Краткий анонс книги Craig Smith Marketing For Dummies. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, youll be creating a buzz and increasing profits in no time. Smart marketing techniques to get your business noticed. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones.